A Book on Automotive Marketing

Author: Xu Miao
Publisher:
Publish Date: 2007-01-01
Features: Based on the theories and methods of marketing, this book starts with the operations in the automotive sales field and is supplemented with various examples to comprehensively explain professional knowledge in vehicle sales, including the development and current status of the automotive industry, an overview of automotive marketing, related knowledge of automotive marketing, and analysis of the automotive marketing environment.