Fashion Design Strategy - Cutting-Edge Management Think Tank for Fashion Brand Operations (Book with Free Disc)

Author: Zhang Hao
Publisher:
Publish Date: 2006-11-01
Features: This book is aimed at design personnel in the apparel industry, adhering to the principle of improving on a solid foundation, and strives to provide effective guidance for design departments and designers. The content begins with the responsibilities of designers and design agencies, first outlining the functional scope of corporate design work. Then, it analyzes and elaborates on the entire design process—from design positioning to design concepts, the introduction of themes, the determination of design solutions, and the specific implementation of design work—while also identifying the methods and strategies for each stage. This book will have significant guiding for the design industry in China.