Modern Enterprise Management Tutorial - (7th Edition)

Author: (USA) Robert L. Nichols, (USA) Robert A. McShane et al., translated by Luan Ling, Wang Yuqin, reviewed by Wei Jie
Publisher:
Publish Date: 2007-01-01
Features: For many years, this book has been the first choice as a textbook for "Introduction to Business Management" in universities in the United States. The 7th edition is revised based on the authors' 30 years of practical teaching experience and the suggestions of hundreds of teachers and students. The book covers all major areas of modern business management, including business management, human resource management, marketing, decision-making, financial management, etc., and organizes a large amount of knowledge from these fields in a well-structured manner. The authors adopt a dynamic teaching method, combining numerous case studies to help students engage with real-world business problems, deepen their understanding of the textbook, and enhance their problem-solving skills. This book is accompanied by a dedicated teaching website (http://www.mhle.com/ub7e), which provides abundant teaching resources for instructors who adopt this book as a textbook. These resources include teaching slides (both Chinese and English), teacher's manual, teaching videos and guidebooks, syllabi, and online exercise banks. Instructors who adopt this book as a textbook are welcome to contact the authors to request these teaching resources.