Why is graphic design?

Author: (USA) Alice Temlow
Translator: Chu Shuhao
United States/USA
Publisher:
Publish Date: 2006-01-01
Features: In the 21st century, graphic designers worldwide are facing some challenging yet exciting challenges; new technologies are constantly emerging and evolving; new interaction methods have formed between clients and end consumers; audiences' tastes for design and culture are becoming increasingly sophisticated. At the beginning of this book, we will explore some key issues shaping today's design: sustainability, ethics, science and technology, theoretical knowledge, and new developments in other areas affecting globalization and regional culture. What is graphic design for? Let's break down this discipline into key elements for analysis. This book analyzes both the traditional practices of graphic design, such as layout styles, logos, advertising, and book design, and examines recent developments, such as visual music, game design, software design, and interactive design. This book is for reference and reading by graphic design enthusiasts. What should a graphic designer be like? There is no rational stereotype: a designer can work independently or as part of a team; a designer can write, edit, curate, photograph, design fonts, or even be an entrepreneur. This section introduces outstanding designers and studios of various forms active around the world.