Color Matching Complete Guide

Author: Written by Japan CRLF Research Institute, Translated by Chen Lijia, Wang Jinjin, Lei Hui
Publisher:
Publish Date: 2006-09-19
Features: The purpose of this book is to teach color-matching techniques, showing how to make the most of the inherent meaning and information of color, and applying "emotionally resonant color schemes" to design. Additionally, to help readers gain a deeper understanding of the world of color, we provide a comprehensive explanation of a wide range of color-related information, from the basics of color to color psychology, color-matching elements, and more. The book is divided into two main parts: an introductory chapter on learning the basics of color, and Chapters 1–8, which explain the rainbow's seven colors (red, orange, yellow, green, indigo, violet) and various other colors like black, white, and gray, along with their matching methods. In Chapters 1–7, 104 colors based on the rainbow's seven colors are used as "key colors," delving into the meaning and impressions of each color. Nine color-matching examples are selected for each color, accompanied by actual design illustrations for explanation. The unique aspect of this book lies in its selection of key colors, which focuses on everyday, traditional, and familiar color names, supplemented by original interpretations. With general process printing in mind, practical colors that may serve as design themes are carefully selected from the perspective of art and printing design, and then introduced.