Success begins with awareness (The Art of Winning for Entrepreneurs)

Author: Li Qiming
Publisher:
Publish Date: 2004-02-01
Features: The entrepreneur class that emerged during China's reform and opening-up has many aspects of their success and ups and downs worth studying. Among them, their series of unique and forward-thinking management and business awareness are key to their success. As the author writes in the book, "In China, we often hear those who can sing called singers, those who can paint called painters, and those who can write called writers. There are this family and that family, but it is difficult to call business managers entrepreneurs in general." Why is there such harshness towards entrepreneurs? Because entrepreneurs are fundamentally different from 'government officials' appointed by the government with a mere piece of paper. Government civil servants are relatively rule-bound and follow procedures, while entrepreneurs need the market vision to see through a crystal ball, the creative spirit to break the mold, and the entrepreneurial courage to persevere and forge ahead unswervingly. The author blends their market awareness, strategic awareness, innovative awareness, problem awareness, management awareness, change awareness, advertising awareness, corporate culture awareness, reputation awareness, and crisis awareness into a rich feast for entrepreneurial thinking. I wish for the publication of this book and recommend it to numerous entrepreneurs or aspiring entrepreneurs. Perhaps one piece of insight will benefit you immensely throughout your life.
(Note: The original text contains a repeated paragraph, which I have retained in the translation for consistency.)