Selected and Analyzed Cases of Enterprise Management (Third Edition)

Author: Xu Guoliang, Wang Jin (editors)
Publisher:
Publishing Time: Not available
Features: Management is a fundamental course in the field of management studies. It requires learners to have a comprehensive understanding of the basic concepts, principles, and methods of management, as well as to master some fundamental management skills and techniques. Through years of teaching practice, we have found that the case study method is effective in presenting the written descriptions of real-world business management to learners. By adopting the case study method, learners are immersed in the management scenarios of the described enterprises, taking on management roles and exploring the experiences and lessons learned from the successes and failures of the enterprises as if they were the parties involved. Through case analysis, learners can apply the management knowledge they have acquired to analyze the described management realities, thereby enhancing their ability to identify, analyze, and solve problems, achieving a higher level of management artistry. To better implement case studies and improve students' various skills, we have compiled the book "Selected and Analyzed Cases in Enterprise Management." It is not only suitable for teaching management courses in universities and higher vocational colleges but also for advanced training programs for business and management personnel. This book is written in accordance with the teaching requirements of enterprise management programs and reflects the realities of enterprise management in China. The selected cases include both introductions and analyses, featuring both world-renowned companies and domestic well-known enterprises, along with corresponding questions, discussion topics, and exercises for reference.