Blue Ocean Strategy Localization Practice

Author: Huang Taiyuan
Publisher:
Publish Date: 2006-04-01
Features: Why did famous brands like Nais, Jianlibao, and Hainan fade from the market? Why does our enterprise die when it does large-scale advertising, and also die when it doesn’t? Why does our enterprise have no sales without price cuts, and also no sales with price cuts? What competitive challenges are Chinese enterprises currently facing? How did Sanlu Dairy dominate the industry for 17 consecutive years? How did Lao Bai Fenjiu create an unbeatable brand legend? How did Yili Dairy make its products speak for themselves? How did Botong Baking achieve both price increases and volume growth? This book is a Chinese practice version of Blue Ocean Strategy. It proposes the "Three-Stage Evolutionary Theory of Competition," which will help Chinese enterprises break free from bloody price wars and the red ocean of fierce competition. The 24 successful stories of creating new markets introduced in the book will guide Chinese enterprises to explore differentiated markets that have not yet been developed and unmet consumer needs, enabling them to surpass competitors and create blue ocean opportunities in the Chinese market. For related books in the Blue Ocean series, please see: Blue Ocean Strategy and Its Chinese and Foreign Cases.
Based on a rich practical background, while most people were still studying theory, Mr. Huang Taiyuan had already put theory into practice and completed this Blue Ocean Strategy: Localization and Practice. The "Don’t Compete with Competitors" proposed in the book is a localized perspective of the now most popular theory in the Western world, Blue Ocean Strategy. In the book, the author uses his years of experience in the Chinese market to present 24 real and interesting Chinese stories. These include:
- The "Master of Martial Arts" strategy from Chinese martial arts novels;
- The "Three Kingdoms" strategy borrowed from Zhuge Liang;
- The "Ride the Big Fish" strategy reflecting the phenomenon of associating with influential players;
- The "Instant Win" strategy that determines success in three seconds;
- The "Tie Up Suppliers" strategy that lures distributors into a trap;
- The "Underwire Bra" strategy targeting teenage girls;
- The "Stickiness" strategy to retain consumers.
After each case, the book systematically provides localized strategic analysis, which is thought-provoking, highly readable, and highly actionable. The localized theory and practice model proposed in this book has paved a successful path for domestic enterprises to create new markets. Such innovative thinking is not only of great significance but also has a profound impact on Chinese enterprises.