Author: Wang Ke-ping
Publisher:
Publish Date: 2006-09-01
Features: From an evolutionary perspective, tourism is a product of socio-economic and cultural development at a certain stage, closely related to material life factors (such as leisure time and disposable income) and cultural psychological factors (such as quality of life and aesthetic needs). From the perspective of development prospects, tourism is increasingly generalized as an important component of a dual-modern lifestyle encompassing both material and spiritual civilization. From its own nature, tourism can be said to be a socio-cultural phenomenon realized in economic form, while tourism activities can be regarded as a comprehensive aesthetic practice integrating natural beauty, artistic beauty, and social life beauty. From a general effect perspective, tourism makes mass aesthetic activities possible and contributes to the comprehensive development of individuals. Based on the above objectives, Tourism Aesthetics revolves around the "Six Core Elements" (Transportation, Activities, Accommodation, Food, Shopping, Entertainment) that constitute the modern tourism industry. It aims to systematically and practically study tourism aesthetic activities, tourism aesthetic psychology, tourism aesthetic objects, tourism image design, tourism reception art, and the basic characteristics and patterns of Chinese tourism aesthetic culture.
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