Deal is everything - Eighteen tricks for selling to large customers

Author: Meng Zhaochun
Publisher:
Publish Date: 2007-01-01
Features: Without a deal, how can there be sales? Closing is the ultimate goal of marketing and the lifeline of business survival. In sales activities, there are always two hard truths: First, sell it; second, sell it at a good price. This book explores eighteen strategies for large-scale customer sales centered around the concept of "closing," with every strategy focused on closing and grounded in practice. Its purpose is to help salespeople master their fundamental skills, reject excuses for failure, and truly prove their worth with results. At the same time, it effectively addresses the common problem in businesses where "too much midfield passing and a lack of a finishing touch" prevails. The methods in this book prioritize practice over theory, making them easy to teach, learn, and replicate. Practicality—doing it—proves that closing is the hard truth!