Strategic Management (6th Edition)

Author: Johnson,
Translator: Wang Jun et al.
United Kingdom / UK
Publisher:
Publish Date: 2000-02-12
Features: This book creatively integrates the new research findings of related fields—supercompetition, game theory, complexity theory, knowledge economy, globalization, and flexible organizations—through three complementary perspectives (design perspective, experience perspective, and creative perspective). Its broad scope, cutting-edge exploration, and highly profound insights distinguish it significantly from general strategic books, making it the preferred textbook for MBA-level strategic management courses. The book includes 87 "mini cases" within the text, 11 "medium cases" at the end of each chapter, and 37 standalone "major cases." These not only help you excel in the classroom and textbook learning of strategic management but also encourage and guide critical thinking and application in case discussions and practice related to strategic management. "Practice makes perfect" and "learning by doing" are the concepts and methods repeatedly emphasized by the authors and throughout the book, which is why it is also highly favored by managers in real-world settings.