Customer Relationship Management - Pali Marketing Idea Bank (82) (Second Edition)

Author: Michael Donovan
Publisher:
Publish Date: 2006-12-01
Features: Large account management is the inevitable outcome of the development of customer-centric thinking and relationship marketing in the market. Its purpose is to cultivate loyal large accounts by continuously tailoring products/services to meet the specific needs of such customers. This book explains how enterprises can implement large account management and the best methods suitable for various types and sizes of businesses, helping large account strategy experts and large account managers to establish and cultivate scientific perspectives and methods. This book is a practical summary of the authors' experience in global large account management at world-leading companies, making it highly operational.