The Successful Principles of Fashion Retail - A Dialogue with the Image Master of New York

Author: Doris Pusey (USA), Zhang Ling
Publisher:
Publish Date: 2006-11-01
Features: Today's successful fashion retail must be based on a correct understanding of the new economy, which is consumer-centric rather than manufacturer-centric. By carefully listening to consumer needs and providing products and services that bring joy and enhance their lifestyle, retailers can establish closer connections with consumers. This is the future direction of the retail industry. This book offers professional and comprehensive advice on the key skills needed in the fashion retail industry, including store layout, body and clothing matching techniques, color analysis of clothing, and more. It is a valuable reference book for fashion retail professionals. The book proposes that in today's consumer-driven new economy, fashion retail must be consumer-centric, building closer relationships with consumers by providing products and services that bring joy and enhance their lifestyle. Through summarizing years of training experience in the fashion retail industry, the authors of this book present practical techniques such as two laws to attract customers into the store, five laws to cultivate expert sales personnel, and four steps to achieve successful sales. Retail professionals in our country will, under the guidance of this book, find effective ways to succeed in retail. It is hoped that this book will provide inspiration for the fashion retail industry in our country to move toward professional service. The book proposes that in today's consumer-driven new economy, fashion retail must be consumer-centric, building closer relationships with consumers by providing products and services that bring joy and enhance their lifestyle. Through summarizing years of training experience in the fashion retail industry, the authors of this book present practical techniques such as two laws to attract customers into the store, five laws to cultivate expert sales personnel, and four steps to achieve successful sales. Retail professionals in our country will, under the guidance of this book, find effective ways to succeed in retail. It is hoped that this book will provide inspiration for the fashion retail industry in our country to move toward professional service.