Kellogg Strategy Theory

Author: David Dranove (USA), Sonia Mancino
Publisher:
Publish Date: 2006-11-01
Features: This book comprehensively applies management, economics, and strategic theory to demonstrate to readers how strategic management can help businesses grow, enhance core competitiveness, and maintain sustainable competitive advantages. Focusing on the core proposition of creating customer value, the authors utilize a wealth of strategic management techniques, tools, and procedures to systematically explain how businesses should identify competitive advantages, measure them, and conduct effective competition. This book is suitable for leaders of various enterprises, researchers in business administration, consultants, teachers, students (including MBA and EMBA participants), as well as managers in related fields (e.g., human resources managers, marketing managers, financial managers). It can also serve as a library collection.