Network Marketing - 21st Century University E-commerce Education Series Textbooks

Author: None
Publisher:
Publish Date: 2006-02-01
Features: The main idea behind writing this book is: 1. Highlighting the "network" characteristics of network marketing. 2. Network marketing theory is based on traditional marketing theory. 3. Although the Internet is an important technical support for network marketing, it cannot replace all the technologies used in network marketing. 4. The core of network marketing is customer relationship management. 5. Mobile internet is a new direction for the development of network marketing. When writing this book, the following major features were emphasized: 1. A dedicated chapter is devoted to introducing the technologies of network marketing. 2. Many practical contents are introduced. 3. A large number of practical examples are provided. 4. The content closely follows the actual development of the Internet and information technology, focusing on the innovation of the research system rather than simply dressing up traditional marketing textbooks in a "networked" new coat. As a textbook, it mainly focuses on the research and elaboration of basic theories, basic methods, and basic issues. We believe that with the rapid development and changes of network marketing, the content of this book also needs to be continuously developed and updated. Additionally, any research achievement is based on the work of predecessors. This book provides detailed explanations of cited literature through footnotes and reference lists. The main idea behind writing this book is: 1. Highlighting the "network" characteristics of network marketing. 2. Network marketing theory is based on traditional marketing theory. 3. Although the Internet is an important technical support for network marketing, it cannot replace all the technologies used in network marketing. 4. The core of network marketing is customer relationship management. 5. Mobile internet is a new direction for the development of network marketing. When writing this book, the following major features were emphasized: 1. A dedicated chapter is devoted to introducing the technologies of network marketing. 2. Many practical contents are introduced. 3. A large number of practical examples are provided. 4. The content closely follows the actual development of the Internet and information technology, focusing on the innovation of the research system rather than simply dressing up traditional marketing textbooks in a "networked" new coat. As a textbook, it mainly focuses on the research and elaboration of basic theories, basic methods, and basic issues. We believe that with the rapid development and changes of network marketing, the content of this book also needs to be continuously developed and updated.