Graphic Design

Author: Yuan Jing
Publisher:
Publish Date: 2004-02-01
Features: This book comprehensively summarizes the main content of graphic visual communication design, explaining the basic principles, artistic style characteristics, and aesthetic laws of form in graphic visual communication design. It includes topics such as logo design, poster design, book design, packaging design, and corporate CIS design. For each section, it provides detailed explanations and elaborations accompanied by carefully selected illustrations, aiming to achieve a balance between text and visuals, as well as between theory and practice. This approach helps readers easily grasp the theoretical knowledge of graphic communication design while appreciating outstanding examples, thereby enhancing their artistic cultivation and practical skills. The book features a rich knowledge structure and comprehensive content, incorporating a selection of excellent design works from both domestic and international sources in recent years. It systematically and thoroughly explains many professional theories of graphic visual communication design, making it convenient for teachers, students, and professionals in the field to reference and utilize.