Public Relations Psychology Tutorial

Author: Zhang Yun
Publisher:
Publish Date: 2006-03-01
Features: The Public Relations Psychology Tutorial now presented to readers differs from the original Public Relations Psychology book by the author in five main aspects. , the author aims to make this book more suitable for a broader readership, specifically for college and university students majoring in public relations, advertising, marketing, communication, finance, management, and related fields, as well as for professionals in these fields and those with a high school education or higher who wish to self-study. Second, it incorporates numerous fresh or classic case studies to enhance readability, selectivity, and inspiration, while also providing teachers with more flexibility in preparing and delivering lectures. Third, the structure has been adjusted to better align with the target readership of this book. Fourth, my role has shifted from being the sole author to serving as the editor-in-chief of this book. The author has brought in many young contributors to break through my conventional thinking, allowing for complementary advantages among us. Fifth, the book has more content, which may result in a slightly higher price, but it should not increase significantly.