Corporate Marketing International Management Copy

Author: China Enterprise Internationalization Management Research Team
Publisher:
Publish Date: 2002-05-01
Features: The "Enterprise Internationalization Management Series" is the most comprehensive international management series in China to date and also a set of operational international management action plans, entering market gaps with premium quality. Its greatest feature and advantage lies in its operability and practicality. It combines optimized theory and successful practices to form the core of the system, meticulously crafted by domestic and foreign experts and successful figures in the business world, specifically tailored for Chinese enterprises. The series breaks through the limitations of previous domestic publications, which were often outdated, and foreign publications, which were not suitable for China, by introducing the latest research findings. Chinese experts collaborate to provide comprehensive and scientific solutions that align theory with practice, offering Chinese enterprises the full range of international management solutions they need.