Enterprise Marketing International Management Model

Author: China Enterprise Internationalization Management Research Team
Publisher:
Publish Date: 2002-05-01
Features: The "Enterprise Internationalization Management Series" is the most comprehensive international management series in China to date and also a set of operational international management action plans, entering market gaps with premium quality. Its greatest feature and advantage lies in its operability and practicality. It combines optimized theory and successful practices to form the core of the system, meticulously crafted by domestic and foreign experts and successful figures in the business world, specifically tailored for Chinese enterprises. The series breaks through the lag of domestic counterparts and the unsuitability of foreign publications, introducing the latest research findings. Jointly diagnosed by Chinese experts, it harmoniously integrates theory and practice, providing Chinese enterprises with comprehensive international management solutions tailored to their real needs.