Logistics Customer Management - Teaching Materials for Modern Logistics Management Major in Secondary Vocational Schools

Author: Lei Lifang
Publisher:
Publish Date: 2006-05-01
Features: This book mainly includes the following content: basic theoretical knowledge of logistics customer management, collection and organization of logistics customer information, logistics supply chain customer management, logistics warehousing customer management, logistics transportation customer management, logistics distribution customer management, ways to develop logistics customers, methods to retain logistics customers, and more. The content of this book is novel, concise in explanation, and features typical cases. It is designed to align with the characteristics of secondary vocational education and the market demand for logistics professionals, spreading new theories, new perspectives, and new methods while emphasizing the cultivation of students' basic analytical skills and practical operational abilities. This book can serve as a teaching material for secondary vocational schools in logistics, marketing, e-commerce, economic management, and related fields, as well as a training textbook for on-the-job training and self-study reference.