Real Estate Marketing (Planning and Recommended Teaching Materials by the Guide Committee of Engineering Management in Higher Education)

Author: Pan Shujian, edited by Chen Lin
Publisher:
Publishing Time:
Features: This book mainly includes four parts: Introduction to Marketing, Marketing Analysis, Marketing Strategies, and Marketing Management and Marketing Control. It systematically introduces the basic theories and skills of real estate marketing, accompanied by case studies. This book serves as a core textbook for the Engineering Management major and the Real Estate Management specialization, suitable for undergraduate students in Engineering Management with a focus on Real Estate Management, Property Management, and other university majors involved in real estate economics and marketing economic activities. It can also be used as a self-study reference for professionals in the construction industry.