Business Communication (Textbook)

Author: Liang Lifen, Editor-in-Chief
Publisher:
Publishing Date: 2003-09-01
Features: This book systematically and comprehensively elaborates on the fundamental principles of modern business communication, introducing various techniques of business communication. It is rich in information, features a novel and unique theoretical framework, and includes abundant case studies. Each chapter is followed by thought-provoking questions to help readers understand the universal principles of business communication and effectively address communication issues in business activities. This book can serve as a textbook for vocational and technical college majors in business secretarial and management, as well as a reference for practitioners in management and business.