Introduction to Real Estate Agency (21st Century Planning Textbook)

Author: Wu Xianghua
Publisher:
Publish Date: 2006-06-01
Features: This book is developed in response to the needs of the real estate market, integrating the latest macro-control policies and extensive practical achievements. It systematically explains the fundamental theories, operational content, processes, techniques, and organizational models in several key areas of the real estate intermediary industry, including real estate brokerage, real estate agency, real estate consulting, real estate project planning, and real estate valuation. In terms of content, the book ensures systematicity while also being highly practical and demonstrative, emphasizing the integration of fundamental theories with real-world case studies. Key features of the book include its coverage of real estate brokerage, risk prevention in real estate agency, and brokerage contracts, which constitute the core technical highlights of real estate intermediation. This book is suitable for teaching use by undergraduate and vocational college students in related fields such as real estate management, engineering management, and others.