Automotive Sales and Service (Textbook)

Author: Zhang Guofang, Liu Gang (editors)
Publisher:
Publishing Date: Not available
Features: This book is divided into 11 chapters, primarily introducing the specific connotations and practices of automobiles as a special commodity in marketing and sales services. It also covers new concepts, methods, and approaches in marketing and automotive sales and service. The book strives to achieve a comprehensive unity of systematicity, targeting, and applicability. It serves as a textbook for undergraduate students majoring in Automotive Service Engineering and can also be used by students in related fields such as Transportation and Vehicle Application Engineering. Additionally, it is a valuable reference for professionals in the automotive service industry and those engaged in related engineering fields.