Visual Design Color (Series of Visual Art Design for Higher Education Institutions)

Author: Dou Weiping Ma Yingjun
Publisher:
Publish Date: 2006-09-01
Features: Visual design color is a fundamental part of the design education curriculum. This book draws on the teaching reform achievements of relevant institutions, combining the basic principles of color to enhance students' color perception abilities, broaden their understanding of color performance, characteristics, and mixing, and provide a multi-faceted, multi-angle comprehensive analysis of the visual effects, psychological responses, and emotional reflections of design color. It aims to help students establish correct design concepts, expand innovative thinking, and improve design skills. The content includes: color principles, natural color expression, visual design color exploration, and the function and application of visual design color. This book is rich in content, easy to understand, and can serve as a basic textbook for art and design majors in higher education institutions or a learning and reference book for art enthusiasts. The main content of this book: Chapter 1: Color Principles; Chapter 2: Natural Color Expression; Chapter 3: Visual Design Color Exploration; Chapter 4: The Function and Application of Visual Design Color. Based on the actual situation of students, this book explores teaching methods for design color, offering guidance in understanding the emotional aspects of design color, broadening students' perspectives on color performance, characteristics, and mixing, and examining the functional aspects of design color from an aesthetic perspective. This book is organized in the form of projects, incorporating small tips and art works for appreciation, making it visually engaging and highly readable. It can serve as a basic textbook for art and design majors in higher education institutions or a learning and reference book for art enthusiasts.