Management Communication (21st Century Business Management Curriculum Series Textbooks)

Author: Cheng Yanxia
Publisher:
Publish Date: 2003-09-01
Features: ""This book emphasizes vivid and lively language, rich and novel content, as well as a systematic, complete, and rational structure. Based on the fundamental requirements of a successful manager, it takes concepts, thinking, skills, and strategies as the main thread, accompanied by numerous case studies. The purpose is to cultivate the communication thinking and communication skills that managers should possess, help them master the general planning and strategies of management communication, and enable them to think specifically about important issues in reality and effectively solve communication barriers in life and work. This book can be used as a textbook for management communication courses for undergraduate, graduate, and MBA students in various management fields, as well as for managers in enterprises and institutions, government civil servants, and relevant researchers."