The Art and Science of Public Speaking (4th Edition)

Author: (USA) Steven Braden (USA) Michael Scott
Translator: Gu Su, Xie Youqian, Xuan Ying
United States / USA
Publisher:
Publish Date: 2006-10-01
Features: This book provides a detailed introduction to the art and science of public speaking, combining classical rhetorical principles, contemporary communication arts, and social science research. The balance between skills derived from theory and research, and their practical training, offers learners the necessary tools to develop and organize their own speeches, control speech anxiety, anticipate and prepare speech content, thereby becoming excellent speakers and skilled listeners. It is a rare and invaluable book that comprehensively and systematically elaborates on interpersonal communication, the art and science of public speaking. The book treats public speaking as a vibrant and dynamic communication process, highlighting that the meaning of the message lies in the interaction between the speaker and the audience. The purpose of the book is to enable learners to critically reflect on their communication and emphasize the importance of considering the audience when preparing a speech. It particularly explains how to analyze and adapt to the diversity of audiences, individuals, and demographics in cross-cultural contexts. The two authors approach the subject from a realistic and student-friendly perspective. This engaging style is evident, concise, and inspires critical reflection among students. The depth and richness of the examples provide thorough explanations for many complex concepts.