Introduction to Creative Studies

Author: He Shouchang
Publisher:
Publish Date: 2006-10-01
Features: Renowned economist Paul Romer once proposed: "New ideas give rise to countless new products, new markets, and new opportunities for wealth creation, making creativity the driving force behind a nation's economic growth." With the rise of the knowledge economy in the 1990s of the 20th century, this assertion has been vividly validated in practice. This book focuses on exploring the core essence of the creative industry, its connotation and extension, as well as its fundamental laws, aiming to establish a new perspective for observing the relationship between culture, technology, and the economy. On this platform, it seeks to foster the vigorous development of creative spirit and cultivate creative talents with innovative awareness and practical abilities.
As a textbook on creative studies, this book analyzes the creative industry from three aspects: an overview of creative studies, creative industrialization, and the current status and development of the creative industry. It summarizes the basic theories and methodological systems of creative studies, reflects the current state of the creative industry both domestically and internationally, and provides a detailed introduction to the development of the creative industry in Shanghai. Additionally, the book focuses on analyzing several successful cases, prospects the future development prospects of the creative industry, and offers relevant recommendations. The book has a clear structure, with each chapter accompanied by key knowledge points, discussion questions, and related reference materials. Knowledge summaries and introductions to key figures are also provided where relevant.