Global Branding Strategy - Insights from Mr. Shu Zhiren

Author: Shih Chen-Yong
Publisher:
Publishing Date: Not Available
Features: This book is written based on Shih Chen-Yong's over 30 years of hands-on practical experience. Using the language and mindset of an entrepreneur, it clearly incorporates all the problems encountered in building a brand, different thinking at each stage, and various perspectives on different issues into his brand discourse. It includes both a macro discussion on the global brand competition landscape and practical insights into issues as small as application guidelines for brand expansion. It can be said that this book is written for entrepreneurs and managers interested in brand work and strategic thinking. Therefore, during the writing process, Shih Chen-Yong always considers various problems from their perspective. Mr. Shih believes that each industry faces different challenges in the future, and the professional problems to be solved also vary greatly. However, there is one common and unavoidable challenge for all industries, which is branding. Therefore, relative to this, the ability to manage brands is the most important core for industry upgrading. This ability will continue to grow in the next one to two decades and will not become saturated. As a result, the operations of global Chinese enterprises will gradually revolve around branding in the future. From an objective perspective, Chinese enterprises in the future are bound to take brand management as an important direction, and in the future, they must build international brands to find a way forward. This book will give you a glimpse into the journey of Acer Group in creating its own brand and fighting as an international-level player. Additionally, Mr. Shih will also analyze the brand paths of Samsung, SONY, Google, Apple, and the Chinese Lenovo Group for you.