Management Communication -- The Cornerstone of Successful Management (Hua Zhang Wen Yuan · Management Series)

Author: Wei Jiang
Publisher:
Publishing Time: Not Available
Features: What is management communication in the context of Chinese culture? Does management communication have a systematic structure? The author's answer is: the essence of management communication should be putting oneself in another's shoes; one must not forget the cultural background in the communication process. This book continues and deepens these two points. Part 1 proposes basic concepts of management communication and discusses "how to put oneself in another's shoes" from three aspects: constructive communication, audience analysis, and self-analysis. Part 2 and Part 3 combine theory and skills, exploring personal communication skills such as written communication skills, speech and visual aids in oral communication, listening skills, and job interview skills; organizational communication skills cover communication environment information and strategies, meeting organization and communication, ethics and organizational communication. Part 4 focuses on communication topics, analyzing skills in crisis communication, cross-cultural communication, communication with the media, negotiation techniques, and conflict communication. To achieve effective communication, it is necessary to start with practical issues, analyze basic concepts and methods, combine real-life experiences and self-assessment, and then return to practice. Therefore, in the content arrangement, the author has designed introductory examples and cases, situational simulations, self-assessments, and reflective cases, which not only help teachers in teaching but also enhance the self-study and readability of the textbook.