Blue Ocean Strategy Localization Practice (24 Successful Stories of Creating New Markets)

Author: Huang Taiyuan
Publisher:
Publish Date: 2006-04-01
Features: Why did famous brands like Nais, Jianlibao, and Hainan fade from the market? Why does our company die when it does large-scale advertising, and also die when it doesn’t? Why does our company have no sales when it doesn’t lower prices, and also have no sales when it does? What competition challenges are Chinese enterprises currently facing? Sanlu Dairy, what can it rely on to dominate the industry for 17 consecutive years? Lao Bai Fenjiu, how did it create an unbeatable brand legend? Yili Milk Powder, how did it let the product speak for itself? Broaden Cakes, what did Renmei achieve by raising prices and increasing sales? This book is a Chinese practice version of "Blue Ocean Strategy." The "Three-Stage Evolutionary Theory of Competition" it proposes will help Chinese enterprises break free from bloody price competition and the red ocean of bloodshed. The 24 successful stories of creating new markets introduced in the book will help Chinese enterprises explore differentiated markets that have not yet been developed and unmet consumer needs, enabling them to surpass competitors and create blue ocean opportunities in the Chinese market. Based on rich practical experience, while most people are still studying theories, Mr. Huang Taiyuan has already put theory into practice and completed this book, "Blue Ocean Strategy Localization Practice." The "Don’t Compete with Competitors" proposed in the book is the localization perspective of the now most popular theory "Blue Ocean Strategy" in the Western world. In the book, the author uses the experience of years of practice in the Chinese market to present 24 real and interesting Chinese stories. These include: the "Master" strategy from Chinese martial arts novels; the "Three Kingdoms" strategy borrowed from Zhuge Liang; the "Ride with the Big Fish" strategy reflecting the phenomenon of associating with influential players; the "Instant Win" strategy that determines success in three seconds; the "Tie-up with Distributors" strategy that lures dealers into a trap; the "Bra" strategy targeting teenage girls; the "Stickiness" strategy to retain consumers, etc. After each case, the book systematically proposes localized strategic analysis, thought-provoking, highly readable, and highly operational. The localized theory and practice model proposed in this book has paved a successful path for local enterprises to explore new markets. Such innovative thinking is not only highly significant but also has a profound impact on Chinese enterprises. Based on rich practical experience, while most people are still studying theories, Mr. Huang Taiyuan has already put theory into practice and completed this book, "Blue Ocean Strategy Localization Practice." The "Don’t Compete with Competitors" proposed in the book is the localization perspective of the now most popular theory "Blue Ocean Strategy" in the Western world. In the book, the author uses the experience of years of practice in the Chinese market to present 24 real and interesting Chinese stories. These include: the "Master" strategy from Chinese martial arts novels; the "Three Kingdoms" strategy borrowed from Zhuge Liang; the "Ride with the Big Fish" strategy reflecting the phenomenon of associating with influential players; the "Instant Win" strategy that determines success in three seconds; the "Tie-up with Distributors" strategy that lures dealers into a trap; the "Bra" strategy targeting teenage girls; the "Stickiness" strategy to retain consumers, etc. After each case, the book systematically proposes localized strategic analysis, thought-provoking, highly readable, and highly operational. The localized theory and practice model proposed in this book has paved a successful path for local enterprises to explore new markets. Such innovative thinking is not only highly significant but also has a profound impact on Chinese enterprises.