Business Management Classics Interpretation

Author: Guo Keshua
Publisher:
Publish Date: 2003-07-01
Features:
Close reading is an integration and condensation of the main content of the original work, fulfilling the basic function of reference books on classic works or selected readings. The interpretation focuses on introducing the author's main academic propositions, contributions to management theory, specific research background and methods, to help readers understand the author's stance on research issues in enterprise management more objectively and accurately. The critique emphasizes connecting with the current or future development trends of enterprises in China for commentary. In line with the differences between the author and the characteristics of the original work, each chapter's interpretation and critique has its own focus. This book is positioned as a classic work on enterprise management, aiming to select and recommend classic works that integrate management theory with enterprise management practice to readers who expect to apply theory to practice and guide practice with theory. For this purpose, the classic works included in this book ensure sufficient influence, but not because they are the "pinnacle of the ivory tower" of academia, or because they are best-selling books with a strong commercial flavor—these works are management wisdom formed on the basis of a high degree of unity between theory and practice.