Model: Strategic Thinking and Development Model in the Retail Chain Industry

Author: Lang Xianping
Publisher:
Publish Date: 2006-08-01
Features: This book provides you with the most academically valuable, most professional, and most practical case analyses. If the domestic retail industry insists on pursuing independence, abandoning integration, and prefers to be a "head of a chicken" rather than a "tail of an ox," it can only wait to be broken down one by one by foreign retailers through retail dumping. The strategic thinking behind the rapid rise of Zara and Swedish HM deserves our attention and learning. Both emphasize rapid design, rapid production, and rapid updates, adopting a "fast, small, and diverse" brand management model, which has enabled them to achieve rapid success. Whether the Guomei model can long dominate China's home appliance retail industry is a topic worth our attention; our research conclusion is that mature-stage peers in Europe and America do not need the Guomei model to become market leaders, and this conclusion is worth our attention. "Swapping market for technology" itself is a game of strategy. The profit-seeking nature of multinational companies determines that they will only transfer relevant technologies to China based on their own interests. The symmetry of both parties' strengths determines that the "swapping market for technology" strategy will yield significant results.