When purchase becomes a habit -- N reasons why customers can't live without you

Author: [USA] Joe Carlow
Publisher:
Publish Date: 2006-07-01
Features: In fierce market competition, products and services become easily replaceable, and price becomes the decisive factor for customer choice. Unless you can offer something that cannot be bought anywhere else, they will not be lured by others' low prices. Therefore, the focus of business should go beyond the product itself, creating customer loyalty beyond price. In this book, renowned business consultant Joe Carlow teaches companies how to break the price trap and enhance long-term competitiveness through real-world business cases. Becoming an indispensable company, making consumers unable to live without you, and transforming products and services from replaceable items into necessities are goals pursued by businesses of all sizes and industries in various sectors. The author summarizes and elaborates on five drivers in the book, which are enough to help businesses quickly find direction and enter a sustainable development cycle. The book includes numerous case studies, field interviews, and more effective business ideas and creativity, which are exactly what visionary business professionals need to read today.
In fierce market competition, products and services become easily replaceable, and price becomes the decisive factor for customer choice. Unless you can offer something that cannot be bought anywhere else, they will not be lured by others' low prices. Therefore, the focus of business should go beyond the product itself, creating customer loyalty beyond price. In this book, renowned business consultant Joe Carlow teaches companies how to break the price trap and enhance long-term competitiveness through real-world business cases. Becoming an indispensable company, making consumers unable to live without you, and transforming products and services from replaceable items into necessities are goals pursued by businesses of all sizes and industries in various sectors. The author summarizes and elaborates on five drivers in the book, which are enough to help businesses quickly find direction and enter a sustainable development cycle. The book includes numerous case studies, field interviews, and more effective business ideas and creativity, which are exactly what visionary business professionals need to read today.