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Features: This book is a monograph on "globalization" written by Thomas Friedman over a period of four years. The argument of the book is that globalization is not just a phenomenon or a temporary trend; it is an international system that replaces the Cold War system. Globalization is the combination of capital, technology, and information that transcends national boundaries, creating a single global market, which can also be described, to some extent, as a global village. Friedman uses vivid stories, existing terms, and concepts to depict this system. He highlights the conflict between the "Lexus" and the "olive tree"—the tension between the globalization system and cultural, geographical, traditional, and ancient social forces. He also elaborates in detail on the strong backlash of those who feel the harshness of globalization. He clearly explains how to ensure the balance of this system.
The World is Flat: The Lexus and Olive Tree Perspectives (Hardcover)
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