Crisis Public Relations: Typical Cases of Crisis Public Relations in China with Replays and Comments

Author: You Changqiao
Publisher:
Publish Date: 2006-10-01
Features: With the increasing intensification of brand competition and the gradual improvement of media supervision and economic regulations, more and more brand crises have emerged in the public eye. The frequency of crises, their impact, and the scope they affect all indicate that Chinese brands have entered a high-risk period of crisis. In fierce market competition, the ability to prevent crises and successfully manage crisis communication after they occur is crucial for the survival and prosperity of businesses. Learning from the past is essential for the future. This book focuses on reviewing 67 influential and representative brand crisis cases that have occurred in China since 1991. Through numerous real-life examples, it presents the experiences of successful crisis management and the lessons of failures to business managers. It helps them enhance their understanding of crisis communication and improve their ability to handle crises. It is worth mentioning that this book creatively proposes the "5S" principles of crisis communication and the "Ambush from All Sides" strategy, providing efficient action guidelines for business managers. These principles not only help managers prepare for crises in advance but also offer guidance during crisis management, enabling businesses to turn "crisis" into "opportunity."