Business Activities in the Digital Age (Second Edition)

Author: (USA) Coupey, E. (Author), Shi Qiliang, Yang Lifan (Translators)
Publisher:
Publish Date: 2006-09-01
Features:
An increasing number of enterprises are waking up to the lessons from the failures of internet economy pioneers and gradually adapting to the realities of the digital world. People realize that it is essential to understand the impact of the internet on traditional business strategies and practices, and to seize the opportunities brought by the web. This book will tell you:
How to win in the digital business environment?
How to complete the transition from offline to online operations?
How to address the challenges the internet poses to business activities?
The book "Business Activities in the Digital Age" will help you understand the characteristics of internet technology and the network economy, and integrate them into your daily business activities to successfully achieve your company's strategic goals.
An increasing number of enterprises are waking up to the lessons from the failures of internet economy pioneers and gradually adapting to the realities of the digital world. People realize that it is essential to understand the impact of the internet on traditional business strategies and practices, and to seize the opportunities brought by the web. This book will tell you:
How to win in the digital business environment?
How to complete the transition from offline to online operations?
How to address the challenges the internet poses to business activities?
The book "Business Activities in the Digital Age" will help you understand the characteristics of internet technology and the network economy, and integrate them into your daily business activities to successfully achieve your company's strategic goals.