Service Etiquette: 21st Century Vocational College and College Planning Textbooks

Author: Tang Shuliang, Wang Yan (editors)
Publisher:
Publish Date: 2006-09-01
Features: This book primarily introduces the basic concepts and core philosophies of service and service etiquette; the etiquette norms for appearance, demeanor, attire, and language that service personnel should adhere to; and the etiquette standards for common service industries. The book's key features include systematicity, applicability, operability, professionalism, and conciseness. It approaches the subject from the perspective of details, presenting the specific, meticulous, and practical requirements and operational techniques of service etiquette standards, highlighting the characteristics of practical teaching. It can serve as a textbook for students in marketing, business management, tourism management, and related fields at vocational colleges, adult universities, and secondary colleges. Additionally, it can be used as a training and self-study resource for professionals in various service industries, as well as a reference for researchers in related fields.