Major Mergers: 30 Classic Merger Cases of World-Famous Enterprises

Author: Gan Chunhui, Editor-in-Chief
Publisher:
Publish Date: 2006-07-01
Features: The distinctive feature of this book is that each case balances data, documentation, and storytelling. It not only describes the historical and industry background faced by the companies involved in mergers and acquisitions but also analyzes the motivations behind these deals. It provides a detailed account of the origins and outcomes of the acquisition events, aiming to help readers understand the business secrets and wisdom of the industry giants in the stories, as well as experience the joys of success and the pains of failure in their development journeys. The book includes significant mergers and acquisitions from around the world over the past century, with a majority of cases occurring during the third and fourth waves of global mergers and acquisitions. The protagonists of each story, such as Standard Oil, General Electric, Coca-Cola, and Microsoft, are well-known giants with glorious histories. Some have remained leaders in the global business world after decades or even centuries of ups and downs. The mergers and acquisitions cases collected here include both successful and unsuccessful ones, and their gains and losses, merits and demerits, have been validated over time.