E-commerce Model: University Management Textbook

Author: Zhao Weidong, Huang Lihua
Publisher:
Publish Date: 2006-08-01
Features: E-commerce models are about how businesses conduct e-commerce to achieve profitability and survive. This book mainly includes content such as an introduction to e-commerce models, the impact of information technology on e-commerce models, analysis of typical e-commerce models, and mobile e-commerce models. It provides a relatively in-depth and comprehensive discussion of several important issues in e-commerce models. Specifically, it first conducts a comprehensive analysis of the evolution, operation, and classification of e-commerce models. On this basis, it discusses the impact of several intelligent information processing technologies on e-commerce models and integrates the latest relevant research findings on e-commerce models from abroad. In response to the current state of e-commerce development in domestic enterprises, it analyzes several typical domestic e-commerce model cases and explores the principles of e-commerce model combinations. Additionally, it also studies the relevant issues of mobile commerce models that have emerged in recent years. Based on the above discussions, it finally presents an e-commerce model evaluation system. The above analysis provides a foundation for in-depth exploration for those engaged in e-commerce research and application. This book can serve as a textbook or reference book for undergraduate and graduate students majoring in business management, e-commerce, information management, and computer applications to study e-commerce courses. It can also be used as a reference material for business managers and IT managers engaged in e-commerce.