Author: Li Zhaorong, Cao Huasheng
Publisher:
Publish Date: 2006-07-01
Features: This book is one of the series of supplementary teaching materials for the educational reform project of the Tourism Management Professional Education and Teaching of the Ministry of Education. It incorporates the latest research findings in tourism studies, summarizes the experience of China's tourism industry development and scientific and effective methods of tourism operations, and comprehensively and systematically elaborates on the basic theories, basic content, and basic methods of tourism. The writing is both profound and accessible, focusing on the frontier and systematic nature of the subject content while highlighting the practicality of the teaching material. The book consists of 12 chapters, covering main topics such as the emergence and development of tourism, the concept of tourism, tourists and the tourism industry, tourism behavior, tourism resources, tourism markets, tourism products, tourism environments, the impacts of tourism, sustainable tourism, the development of the global tourism industry, and the development of China's tourism industry, among others. This book can be used as a teaching material for tourism-related majors in higher education institutions, as well as a guide for tourism industry practitioners. It is also a very practical reference for tourism administrative management personnel.
Introduction to Tourism Studies
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