New Perspectives on the Creative Economy -- China's Blue Ocean Storm

Author: Zhou Ziyan, Jiang Qiping
Publisher:
Publish Date: 2006-06-01
Features: Art and science parted ways at the foothills, but today, they have reunited at the summit. When creativity takes flight on the wings of the internet, everything solid dissolves into the ether. The internet is not just a tool but a space for thought, and the new creative economy is soaring freely in the "blue ocean."
Creative Economy of the Internet: This book provides a theoretical guide for grassroots entrepreneurship and a blue ocean strategy for the new creative economy. Written with an empathetic touch, it transitions from stories to theories, emphasizing the narrative quality and engaging charm of the case studies. Careful readers will notice that the case section of this book has a layered, well-structured, and TV-columnar style, making it an accessible Harvard case-style read for everyone.
Currently, many countries and regions in China and around the world are riding the wave of the "creative economy" based on the academic views of Richard Caves, but Caves' theory has severe flaws. The fatal flaw of Caves' theory is that it fails to incorporate the network revolution into industrial operations, making it the "old" creative economy or a modern version of the creative economy. What we propose today is the new creative economy, which integrates the network revolution into the production method, representing a postmodern version of the creative economy.
What is the new creative economy? It refers to an economic model built on the foundation of information resources, fully leveraging modern network technology, primarily using human spiritual creativity and individual skills as production factors, and employing digital and networked production methods for value-added, driving organizational transformation and institutional innovation. It includes activities that utilize information networks to enhance traditional creative industries and increase the creative value of traditional industries.
Personal creativity on the internet, as a technological platform, has given rise to an era where grassroots individuals become heroes. The spirit of the new creative industry is happy entrepreneurship, a methodology revolution embedded in the information technology revolution and the resulting blue ocean strategy, reflecting the profound societal transformation where consumption and production methods are increasingly converging.