A-level marketing

Author: Zhang Guiwen
Publisher:
Publish Date: 2004-04-01
Features: For corporate leaders, A-level marketing is a new model of market decision-making; for marketing managers, it is a brand-new solution to market problems; and for terminal marketers, it is a new system to transform marketing performance. Based on practice, this book explains the new marketing perspectives in the world today to readers, covering everything from overall marketing strategies to individual marketing tactics, like drops in the vast ocean, yet comprehensive and extensive. At the same time, the book includes numerous new classic cases to enhance readability and allow readers to gain a deeper understanding of current international and domestic enterprises. A-level marketing is a brand-new concept. For corporate leaders, A-level marketing is a new model of market decision-making; for marketing managers, it is a brand-new solution to market problems; and for terminal marketers, it is a new system to transform marketing performance. Based on practice, this book explains the new marketing perspectives in the world today to readers, covering everything from overall marketing strategies to individual marketing tactics, like drops in the vast ocean, yet comprehensive and extensive. At the same time, the book includes numerous new classic cases to enhance readability and allow readers to gain a deeper understanding of current international and domestic enterprises.