Enterprise optimal positioning transformation

Author: Wang Cheng
Publisher:
Publish Date: 2002-01-01
Features: We say that positioning is necessary at all times because the operating environment is becoming increasingly volatile. Maintaining competitive advantages and profit sources relies on too many variables, such as technology, competitive technology, customers, suppliers, and more. Based on this, positioning must be "dynamic." In constant flux, lagging enterprises are left adrift, while those who rigidly cling to their old ways will eventually see their profits dry up. By employing positioning strategies or techniques to adapt to or create the environment, companies can profit sources through new strategies, new images, or new brands, or discover new profit sources—this is what successful enterprises do. The features of this series of books are their practicality, real-world applicability, and extreme usefulness. They address strategic management, corporate image shaping, market positioning and brand management, business transformation and restructuring, combining practical cases and cutting-edge theories to explain various business strategies as specifically and thoroughly as possible. If readers encounter any confusing parts in this book or face bottlenecks in actual operations, we are happy to assist or discuss with them.