Cross-Cultural Communication Guide (Chinese-English Parallel)

Author: (USA) Reynolds (Reynolds, S.), (USA) Valentine (Valentine, D.) wrote, translated by Zhang Wei
Publisher:
Publishing Date: 2004-10-01
Features: Whether in the United States or overseas, the authors have taught tens of thousands of business professionals and MBA students in both enterprises and universities. However, the lack of awareness of effective cross-cultural communication has made us both feel both surprised and deeply frustrated. Even among those who have worked overseas, there is still a variety of ignorance and misunderstandings. The authors have chosen some proverbs to illustrate the key points of this book, which run throughout the entire book. These proverbs reflect the wisdom and characteristics of people, or as the Swedes would say, "proverbs express the essence of what a culture thinks." The authors also use a series of proverbs to introduce the specific content of each chapter, thereby highlighting the different cultural characteristics covered in that chapter.