Essentials of Small Business Management and Entrepreneurship

Author: (USA) Ziqmier, Scarrborough
Publisher:
Publish Date: 2006-04-01
Features: This book covers all important topics in small business management and entrepreneurship. It primarily discusses the theoretical connotations of entrepreneurship and the challenges posed by reality to theory, as well as how to construct a business plan from perspectives such as strategy, marketing, finance, etc.