Wealthy Life: The World of Zhejiang Entrepreneurs

Author: Lu Jiong (Compiler)
Publisher:
Publish Date: 2006-06-01
Features: Exploring the mysteries of wealth, savoring a wonderful life. Every Zhejiang merchant is a textbook of the market economy. "Bold and pioneering ideas, creating wealth with minimal effort"—the dazzling Zhejiang merchants lead the strongest voice of China's wealth-creation group. Xu Guanjiu, Zong Qinghou, Ma Yun, Wang Licheng, Fang Jie. This book vividly records the entrepreneurial stories of 23 elite Zhejiang merchants, documenting their struggles and success stories in the form of dialogues, allowing more people to recognize and understand the spirit of Zhejiang merchants, drawing nourishment and inspiration from them; encouraging more people to think and explore the interactive trajectory between the personal entrepreneurial journey of Zhejiang merchants and the promotion of overall social transformation and development, gaining enlightenment and strength from it.
Are Zhejiang merchants the "merchant guild" in Chinese history? Are Zhejiang merchants the most popular wealth tribe in China? Are Zhejiang merchants the "laggards" of the new economy? Are Zhejiang merchants a grassroots version of an MBA? Are Zhejiang merchants "unconventional" successes, achievements that cannot be explained by MBA theory? This book explains the "Zhejiang merchant phenomenon."
Exploring the mysteries of wealth, savoring a wonderful life. Every Zhejiang merchant is a textbook of the market economy. "Bold and pioneering ideas, creating wealth with minimal effort"—the dazzling Zhejiang merchants lead the strongest voice of China's wealth-creation group. Xu Guanjiu, Zong Qinghou, Ma Yun, Wang Licheng, Fang Jie. This book vividly records the entrepreneurial stories of 23 elite Zhejiang merchants, documenting their struggles and success stories in the form of dialogues, allowing more people to recognize and understand the spirit of Zhejiang merchants, drawing nourishment and inspiration from them; encouraging more people to think and explore the interactive trajectory between the personal entrepreneurial journey of Zhejiang merchants and the promotion of overall social transformation and development, gaining enlightenment and strength from it.