Strategic and Competitive Analysis -- Methods and Techniques of Business Competitive Analysis

Author: Craig Fleischer
Publisher:
Publish Date: 2004-07-01
Features: The authors, Mr. Craig Fleischer and Ms. Barbara Ben, are experts in strategic and competitive analysis. They have extensive experience in corporate consulting, research, and teaching in the fields of strategy and competitive intelligence. Both have published articles and given presentations internationally. Their collaboration ensures a perfect balance between the theoretical and practical aspects of this book. The content is rich and provides a detailed explanation of the techniques for business analysis, competitive data, and information analysis, including strategy, competition, customers, environment, evaluation, and some general analytical models. The first part of the book primarily discusses and explains the logic of strategic and competitive analysis, while the second part focuses on the latest developments in the field of strategic management research, related disciplines, and seemingly unrelated information. This book helps analysts and decision-makers draw effective conclusions based on limited data. It is a comprehensive and highly practical textbook, serving as a reference for students, researchers, and scholars in the field of strategic management, as well as an effective guide for professionals engaged in practical strategic management work.