Automotive Marketing Practice: Sales Process Section

Author: Han Hongwei
Publisher:
Publish Date: 2006-01-01
Features: How can automobile sales enterprises survive and develop in the fierce market competition? How can automobile sales personnel improve and grow in sales practice? How can automobile sales behavior be standardized and orderly? These are very real yet highly challenging issues faced by all automobile sales companies, automobile sales 4S stores, and sales personnel. As a senior trainer with years of practical experience in automobile sales and management, the author of this book focuses on professional automobile sales skills and standardized sales processes, guided by customer needs and committed to creating maximum utility for customers. The book comprehensively elaborates on the practical aspects of automobile sales. It incorporates the latest marketing concepts while emphasizing the effectiveness of sales practice. This book provides significant assistance in standardizing the sales process of automobile products and enhancing the marketing skills of sales personnel. It helps improve the overall management level of automobile sales enterprises and enhances the core competitiveness of automobile sales enterprises and related personnel. This book is suitable for senior management of automobile sales companies, marketing department managers, key account supervisors, managers of automobile sales 4S stores, frontline sales personnel, sales receptionists, and other readers who are aspiring to engage in automobile sales work.