Media Capital Operations: Media Management Series

Author: Xie Yungeng
Publisher:
Publish Date: 2006-07-01
Features: Capital operation is the core issue for all media enterprises, and also the necessary path for the large-scale development of China's media industry. However, there are very few books on this topic, and the publication of Media Capital Operation holds pioneering significance. This book for the first time proposes a relatively complete framework for the current and future state of media capital operation in China. The author applies theories and research methods from disciplines such as economics, management, and journalism and communication studies, combining international experience in media capital operations to conduct a systematic study of capital operation in China's media industry. The book is divided into seven chapters, providing in-depth analysis and discussion on topics such as the development of media capital operation, media financing, media mergers and anti-mergers, post-merger integration, media contraction strategies, and the operation of intangible capital in media. The book is both theoretically grounded and practically oriented, easy to understand, and highly actionable. It is suitable for university journalism departments offering media economics and management courses, as well as for professionals in the Chinese news and media industry and investors from various sectors who can gain inspiration from it.